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7 2013 Mar

A warm Midway Sky welcome

We’d like to take a minute to introduce our newest client; United Grooves… We recently finished work on their new look website and wanted to point any would be street dancers in their direction! Continue reading “A warm Midway Sky welcome” »

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18 2013 Jan

Why Facebook really works

Following on from our previous post ‘Facebook for business‘ I’ve decided to focus on the business benefits of the worlds largest Social platform. Admittedly, Facebook as a marketing tool will work better for consumer facing (B2C) businesses, but regardless of your demographic, can you really afford not to get involved? Continue reading “Why Facebook really works” »

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11 2013 Jan

Facebook for business

Facebook users typically follow/like a company’s page because it offers something of value, something worth having. Whether it’s the means to access exclusive content, fan only discounts and promotions, or the latest news and product announcements it doesn’t matter, it simply needs to be of benefit to your target audience. Continue reading “Facebook for business” »

3 2012 Dec

What is SEO (3/3)

Our final post of the ‘What is SEO’ mini series will focus on off-site optimisation best practices and techniques…

Off-site optimization focuses on techniques used to increase Google’s perception of your site through the eyes of the searching public. It’s much like a popularity contest, whereby your website is competing with others for votes, but in SEO a vote is better known as a backlink. Continue reading “What is SEO (3/3)” »

1 2012 Nov

What is SEO (2/3)

When it comes to SEO, your sites editorial content should make for an uncomplicated, customer focused browsing experience that provides visitors with the information they’re looking for in a format they will respond to! There’s no point spending time and money on an SEO campaign if your website fails to engage visitors once they arrive. Continue reading “What is SEO (2/3)” »