Almost 400 million web searches are performed every day, search engine optimisation increases your share of that traffic by making you easier to find!
What is SEO
Almost 400 million web searches are performed world-wide every day. Search engine optimisation (SEO) improves the quality and volume of web traffic to your site by making you easier to find in search engines like Google, Yahoo, Bing, etc.
Search engines want to return the most relevant search results for their users. If your sites content has been created for the benefit of your customers and relates to the term(s) they’re searching for, you're already half way there. All that remains is to manage the off-site activity of your website...
Off-site optimization focuses on techniques used to increase Google's perception of your site through the eyes of the searching public. It's much like a popularity contest, whereby your website is competing with others for votes, but in SEO a vote is registered in the form of a backlink.
